LinkedIn Authority Post for a Consultant
An experience-led opinion post for B2B consultants: one arguable claim, one story that earns it, one question that invites a long answer.
When to use this template
This one is for consultants, founders, and operators building a B2B pipeline on LinkedIn — the segment where brand voice is close to the entire product. Use it for a weekly opinion post that positions you as someone who has been in the room, rather than someone who read about the room.
Ideal frequency is once or twice a week. More often than that and the format starts to become visible to your connections, and a visible format is the end of authority.
Why the structure looks like this
LinkedIn shows roughly two lines before the “see more” fold. An arguable claim in the first line is the only reliable reason someone taps it. Note the word arguable: a claim that nobody could disagree with is a slogan, and slogans do not earn a tap.
But a claim without a story is just a hot take, and hot takes decay. The middle section anchors the claim to something that actually happened to you, which is the part no competitor can reproduce — they can copy your opinion in a day, and they cannot copy your last five years.
The closing question is deliberately hard to answer in one word. Long comments are the strongest distribution signal on this platform, and “agree?” has never produced one. Asking for the reader’s own difficult moment produces paragraphs, and paragraphs bring the post back into feeds for days.
How Postento fills it in
Postento reads your own archive to find the stories you have already told in passing, then restructures them into this shape. What you add back is the detail only you know — the number, the name, the thing that made the meeting awkward. The example above is labelled AI-generated; your version is assembled from your own material and your own voice.
Hook structure
One arguable claim in a single sentence — specific, never a motto.
A supporting story from real work: the situation, the decision, the outcome.
Close with a question that asks for the reader's experience, not their agreement.
A filled-in example
AI-generated exampleMost brand audits fail not because the analysis is wrong, but because nobody is willing to read the findings out loud to the founder. Last year I presented an audit to a team whose logo had been designed by the CEO's mother. I opened with what was working — and that single choice changed every conversation that followed. What is the hardest thing you have had to tell a client, and how did you open it?
Use this template in your own voice
Postento keeps this structure and fills it with the brand voice it learned from your own published content.
Use this template