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Intent in.
Posts out.

The content engine that remembers your brand. Describe the week you want; get a calendar you can edit, approve, and publish.

Free tier, no credit card. Nothing publishes without your approval.

Publishes to

  • Instagram
  • Facebook Page
  • LinkedIn
  • TikTokdraft mode
August 20268 posts · Asia/Jakarta · WIB
ScheduledInstagram · Thu 27, 10:0011 credits · copy and image

Five things that ruin good coffee at home. Number two is the water, not the beans.

Retrieved the global numbered-carousel template: five slides, one claim each

The Wednesday TikTok post is a draft on purpose: TikTok runs in draft mode while the platform audit is under review, so Postento prepares the post and you tap publish in the TikTok app.

What you can check

We would rather show receipts than a customer count.

Postento is being built in the open, and it does not have years of customers to point at yet. So here is what exists today, counted from the source every time this page is built — and every line opens to show its own workings.

7template structures, written by hand — not scraped
11shipped changes, in public
  • 0.2.0Sep 7, 20266 changes

    Homepage rebuilt around four feature blocks

  • 0.1.0Sep 4, 20265 changes

    First marketing site

Read every change
3of 26 weeks to public release — no private roadmap

Week 3 of 26 on the way to a public release. This is why there is no customer count on this page yet: there is no honest one to print.

See where we are

Posting consistently is not a discipline problem. It needs three things that rarely live in one person: ideas, creative execution, and operations. Schedulers solved “when to post”. AI writers solved “volume”.

Nothing solved “sounds like your brand”.

Create

Describe the week. Get a draft calendar.

A brief in one sentence becomes copy, image, and video across every channel you connected — as drafts on a calendar, not as a wall of chat replies.

  • Copy, image, and video from the same brief
  • Every draft shows its credit cost before you generate
  • Edit anything; regeneration is a choice, not a reset
See a generation

Generating

~14s · 13 credits

  1. Done: Read brand kit — voice, palette, banned words

  2. Done: Retrieved 4 references

    2 from your own posts

  3. In progress: Drafting 3 variants

  4. Queued: Adapting for Instagram, Facebook Page, LinkedIn

  5. Queued: Rendering image

Example run. Steps are shown instead of a percentage because generation takes 6–40 seconds and a percentage would be invented.

Brand memory

Every brand gets its own index.

Connect a channel and Postento reads what you already published. That becomes a private index for that brand — retrieved on every generation, so the output sounds like you instead of like a language model being polite.

  • Your posts, your brand kit, your winners — never another customer’s
  • Nothing is scraped from third parties
  • The index grows every week you use it

This is the part a scheduler cannot bolt on.

How the index works

References for this brief

top 4, re-ranked

  1. Your post · 12 Jun

    engagement 3.2× your median

  2. Your post · 28 May

    saves 2.1× your median

  3. Template · Weekly offer, coffee shop

    structure only — hook, offer, deadline, CTA

  4. Template · Before and after, local service

    structure only — proof first, claim second

2 of 4 came from this brand's own posts. That share grows with every post you publish — which is why month six does not write like month one.

Publish

Four channels, one queue, retries you can see.

Approve a draft and it goes out. When a platform rejects a post, you get the reason and the retry state — not a silent failure you discover a week later.

  • Instagram, Facebook Page, LinkedIn, and TikTok in draft mode
  • Per-post status: draft, scheduled, published, failed
  • Approval gate on by default; autopilot is opt-in per brand
See the channels

Publish queue · 09:00 WIB

4 targets

  • Instagram

    Published

    Posted 09:00

  • Facebook Page

    Published

    Posted 09:00

  • LinkedIn

    Failed

    Rate limited by the platform · retry 3 of 5, next attempt in 9m

  • TikTok

    Draft

    Posts land in your TikTok drafts while our platform audit is pending.

Example queue. Transient failures retry at 1, 4, 9, 16, 25 minutes and then stop; permanent ones stop immediately and tell you why. Nothing is ever posted twice.

Measure

The posts that worked come back as templates.

Performance is not a report you read and forget. Posts that outperform your own baseline are promoted into your brand index, so next month’s drafts start from what already worked.

  • Per-post and per-channel numbers, against your baseline
  • Winners promoted into the index automatically
  • Month six is not month one — that is the whole point
See the loop

Screenshot pending

Analytics screenshots wait for real accounts behind them. Charts filled with invented numbers would undercut the one claim this section makes.

Essentials

On every plan, including the free one.

  • Brand kit

    Your voice, written down

    Tone, banned words, colours, logo — applied to every generation, not re-explained every time.

    • Plain sentences
    • No exclamation marks
    • Banned: unlock, elevate
    See what goes into the index
  • Approval

    Nothing ships unseen

    Draft, comment, approve. Autopilot exists, and it is off until you turn it on.

    Every post moves from draft to published only after you say so.

    Read the approval FAQ
  • Credits

    You know the cost before you press generate

    Every action shows its credits up front. No surprise invoice at the end of the month.

    Caption
    2 credits
    Image
    9 credits
    Video
    12 credits / sec
    See the credit cost table

Channels

Four channels, connected properly.

Fewer channels, each one actually maintained. TikTok is in draft mode while our platform audit is pending — posts land in your TikTok drafts instead of going out. We will say so here until that changes.

Live
Postento posts it at the scheduled time. You never open the platform app.
Draft mode
Postento prepares the post completely and leaves the last tap to you.

Why it improves

Your sixth month is better than your first. A generic AI writer cannot promise that.

Every post you publish teaches Postento something: which hook structures hold attention, which formats get saved, which hours work for your audience. Posts that perform are promoted into your brand’s private index — and the next generation is retrieved from there.

Moving to another tool means throwing away months of trained memory. That is not lock-in we designed; it is the natural consequence of a product that actually learns.

Read why the loop is the point
  1. You connect a channel

    Your published posts are indexed as the starting brand voice.

  2. A brief comes in

    Retrieval pulls global templates plus your private brand memory.

  3. Content is written on-brand

    You edit lightly, approve, and it ships on schedule.

  4. Performance is measured

    Reach, engagement, saves, watch time — read from the platform.

  5. What worked is remembered

    Posts that performed enter your private index with more weight.

Step 2 runs again — on a brand index that is one cycle richer than it was.

Deliberately not shown

A month-one versus month-six comparison for the same brand belongs right here. It stays out until private beta produces the real numbers — an invented chart would discredit the one claim that matters most on this page.

“Every brand, however small, deserves a content engine that knows its own voice.”
Why Postento was built

Who it is for

Built for the people who are also the social team

Template gallery

Templates written for specific industries, platforms, and goals — each one retrieved for your brand, not pasted into it.

Pricing

Start free. Move up when your brand does.

Full numbers — every tier, credit packs, add-ons, and a calculator — live on the pricing page.

Free

For trying the engine. No time limit, no credit card.

$0/mo

150 credits / month

  • 1 brand · 2 channels · 1 seat
  • 150 credits per month
  • 10 scheduled posts per month
  • + 4 more on the pricing page
Recommended

Creator

For solo creators and small businesses posting every week.

$19/mo

700 credits / month

  • 1 brand · 5 channels · 2 seats
  • 700 credits per month
  • Unlimited scheduled posts
  • + 5 more on the pricing page

Pro

For small teams running several brands at once.

$49/mo

2,500 credits / month

  • 4 brands · 20 channels · 5 seats
  • 2,500 credits per month
  • Video up to 15 seconds + premium models
  • + 5 more on the pricing page

FAQ

The questions people ask before they try it

Does Postento publish AI content without my approval?

Not by default. Every post lands in the calendar as a draft and waits for you. Autopilot — publishing without approval — exists, but it only runs if you switch it on yourself, per brand. Your brand reputation is not where we experiment.

What is the status of TikTok?

Honestly: TikTok runs in draft mode while the platform audit is under review. Postento prepares the full TikTok post — caption, video, schedule — and you tap publish in the TikTok app. Auto-publishing follows once the audit clears, and this page changes the day it does.

What is a credit, and can it expire?

A credit is a unit of AI work: a caption for one platform costs 2, a high-quality image 9, video 12 per second. The monthly allowance included in your subscription resets each billing cycle and does expire. Credits you buy as a top-up never expire — they survive a downgrade and a cancellation.

Who owns the content Postento creates?

You do, entirely. Content generated for your brand is yours. What we use to improve the global templates is aggregated, anonymous signal — structural patterns, not content, and never traceable back to any brand.

Which languages are supported?

We only claim languages we have actually evaluated for quality. The confirmed list follows that evaluation — we would rather leave this answer short than put a number on this page before the data exists.

How is this different from a scheduler or an AI writer?

A scheduler answers "when does this go out". An AI writer answers "how do I get volume". Neither answers "does this sound like my brand". Postento learns your voice from your own published posts, then writes and schedules against it — which is why the sixth month is better than the first.

Intent in. Posts out.

The content engine that remembers your brand. Describe the week you want; get a calendar you can edit, approve, and publish.

Free tier, no credit card. Nothing publishes without your approval.